Bitter Sweets

Intern Rebecca here, with news in from Candy Land…

Corporate chocolate giant Hershey’s is suing rival corporate chocolate giant Mars for use of the color orange. Last time I checked, neither of their products are rich in Vitamin C, so what’s this about?

Hershey’s says Mars’ new product, Peanut Butter Chocolate Dove Promise Squares, is piggybacking off of Hershey’s Reese’s well known advertising campaign by using the color orange, plus a splash of brown, in their packaging.

Mars’ says the lawsuit is bogus, as it’s nearly impossible to depict a chocolate peanut butter product without using orange and brown in the packaging, and I have to agree. I’m not going to eat anything called “peanut butter” that’s the color purple, and neither would Oprah. Unless it’s Acia peanut butter, in which case I will follow Oprah and buy at all costs.

Nor am I going to confuse Dove Promises with Reese’s Peanut Butter Cups. Dove Promises offer a heartfelt message with every serving, such as, “You deserve this chocolate,” or, “You look amazing, eat ten more!” Reese’s just display the depressing nutritional facts, which are defiantly not guilt free. Once Reese’s start telling me to forego the gym because I’m above it, I’ll agree there’s something fishy happening.

This could all be nasty courtroom backlash from a case last winter when Mars sued Hershey’s because Mars felt their rival’s new Bliss Chocolates were too similar to the Dove Promises. If that’s the case, maybe both chocolatiers should take a break and enjoy some of their own products, which might remind them, “Don’t sweat the small stuff.”

And the color Orange is certainly small stuff. This can’t really be a case, can it?

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